BAD INTENTIONS COLLECTION - NOW LIVE

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Swimwear

From the pool to the shore — wear what turns heads.

Underwear

Everyday comfort. Uncompromising fit.

NEW ARRIVALS

The latest from Reputation. Designed with intention, built to outlast the season.

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  • SIGNATURE BRIEF 02 - DOUBLE STRIPE SIGNATURE BRIEF 02 - DOUBLE STRIPE
    LIGHTWEIGHT & SILKY

    SIGNATURE BRIEF 02 - DOUBLE STRIPE

    Black & White
    $48 AUD
    $48
  • SIGNATURE BOXER BRIEF 02 - DOUBLE STRIPE SIGNATURE BOXER BRIEF 02 - DOUBLE STRIPE
    LIGHTWEIGHT & SILKY

    SIGNATURE BOXER BRIEF 02 - DOUBLE STRIPE

    Black & White
    $51 AUD
    $51
  • SIGNATURE BRIEF 02 - STRIPE SIGNATURE BRIEF 02 - STRIPE
    LIGHTWEIGHT & SILKY

    SIGNATURE BRIEF 02 - STRIPE

    Black & White
    $48 AUD
    $48
  • SIGNATURE BOXER BRIEF 02 - STRIPE SIGNATURE BOXER BRIEF 02 - STRIPE
    LIGHTWEIGHT & SILKY

    SIGNATURE BOXER BRIEF 02 - STRIPE

    Black & White
    $51 AUD
    $51

UNDERWEAR

The first thing you put on. The last detail you should compromise.

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  • Reputation Signature Brief 01 in white, close front view Reputation Signature Brief 01 in white, flat lay
    ULTRA-SOFT STRETCH

    SIGNATURE BRIEF 01

    White
    $48 AUD
    $48
  • Reputation Signature Jock 01 in white, close side view Reputation Signature Jock 01 in white, flat lay
    ULTRA-SOFT STRETCH

    SIGNATURE JOCK 01

    White
    $46 AUD
    $46
  • Reputation Signature Boxer Brief 01 in white, close front view Reputation Signature Boxer Brief 01 in white, flat lay
    ULTRA-SOFT STRETCH

    SIGNATURE BOXER BRIEF 01

    White
    $51 AUD
    $51
  • Reputation Signature String 01 in white, close front view Reputation Signature String 01 in white, flat lay
    ULTRA-SOFT STRETCH

    SIGNATURE STRING 01

    White
    $46 AUD
    $46

BEST SELLERS

The styles our customers return to. Trusted fits that have earned their place in the lineup.

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  • Reputation Signature Swim Brief 01 in noir plum, model view Reputation Signature Swim Brief 01 in noir plum, flat lay
    SUBTLE SHINE

    SIGNATURE SWIM BRIEF 01

    Noir Plum
    From $82 AUD
    From $82
    $90.00
  • Reputation Signature Swim Brief 01 Stripe in white and black, close model view Reputation Signature Swim Brief 01 Stripe in white and black, flat lay
    SUBTLE SHINE

    SIGNATURE SWIM BRIEF 01 — STRIPE

    White & Black
    From $91 AUD
    From $91
    $105.00
  • Reputation Signature Swim Brief 01 Zebra in olive green, close model view Reputation Signature Swim Brief 01 Zebra in olive green, flat lay
    SUBTLE SHINE

    SIGNATURE SWIM BRIEF 01 — ZEBRA

    Olive Green
    From $91 AUD
    From $91
    $105.00
  • Reputation Signature Swim Brief 02 Glyph, model view Reputation Signature Swim Brief 02 Glyph, flat lay
    SUBTLE SHINE

    SIGNATURE SWIM BRIEF 02 — GLYPH

    Neon & Blue
    From $90 AUD
    From $90
    $90.00
Reputation Signature Sunga 01 Zebra in brown, flat lay Reputation Signature Sunga 01 Zebra in brown, close model view
SIGNATURE SUNGA 01 — ZEBRA Brown
Reputation Signature Swim Brief 01 in noir plum, flat lay Reputation Signature Swim Brief 01 in noir plum, model view
SIGNATURE SWIM BRIEF 01 Noir Plum
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Swim Brief

Sunga

Swim Shorts

Brief

String

Jock

Boxer Brief

REPUTATION REWARDS

Your reputation earnsmore than compliments

Every order, every referral, every review — it all adds up. Join Reputation Rewards and turn loyalty into access.

Points on every order
Early access to drops
Referral bonuses
Member-only perks
join the rewards

THE REPUTATION DIFFERENCE

PERFORMANCE
FABRIC

Quick-dry, chlorine-
resistant, UV-protective.
Engineered to perform.

SIGNATURE CUTS

Refined silhouettes that
move with you. Sculpted,
not generic.

CRAFT + HUMAN
TOUCH

Hand-finished by skilled
makers. Small batch —
precise, not mass made.

BUILT TO FLATTER

Made for everybody.
XS–XXL.

OUR STORY

Your reputation is built before you ever say a word.

Reputation designs swimwear, underwear, and
essentials with functional fabrics and refined cuts.
Every piece is made to move with you, mold to you,
and last. Established in New York.

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OWN #YOURREPUTATION

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Your reputation was created for you to feel powerful in everything you wear — right down to the last layer.